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Products
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Retail
Fresh In-Store Vision
Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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Knowledge centre
Taking action against ToBRFV
Learn more and get the latest news and information on ToBRFV from Vegetables by Bayer. -
About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
Our portfolio just got sweeter
The De Ruiter® brand has a love for providing delicious vegetables backed by our years of proven innovation and quality. And we can offer you that same love and commitment with the iconic Malling™ strawberries, which are part of the De Ruiter brand. We are also excited to offer Baya Solara, a new Junebearing variety with appealing fruit quality and high yield potential.
Quality to our core
Strawberries are top sellers in the produce aisle, accounting for more than 23 percent of fresh fruit sales.
With our expanded portfolio and commitment to premium strawberry genetics, De Ruiter is ready to help meet the growing demand for year-round, high-quality strawberries.
Why Malling
Malling strawberries are celebrated for their rich history, superb flavor, and outstanding agronomic packages. By adding Malling to the De Ruiter family, we’re combining our expertise with Malling’s legacy of innovation. Together, we’re strengthening our commitment to deliver exceptional varieties to propagators, growers, and consumers worldwide.
Focus on innovation
We understand the challenges faced by strawberry propagators and growers. That’s why we’re continually innovating to provide varieties with high-yield potential, outstanding taste and quality, and a robust pest and disease-resistance package.
We have built a strong foundation in advanced, precision breeding capabilities and look forward to bringing these approaches to strawberries.
- Broad range of solutions in the protected strawberry market
- Premium strawberry genetics combined with innovative crop protection products and digital solutions
- Botanical and agronomic expertise
- Commitment to sustainability
Pick the best – meet our strawberry varieties
Our strawberry plants set the bar for strawberry quality. Our portfolio is grounded by Malling Centenary and Malling Ace. These varieties offer beneficial traits such as high-yield potential, outstanding fruit quality and exceptional flavour profiles.
Propagator resource centre
If you are a strawberry propagator, we invite you to join our De Ruiter propagator community. You’ll have access to expert information and downloads, including growing guidelines, technical sheets, images and more.
We’re here to help. Connect with a local team member who will help you make the best purchasing decision for your business.
