Reimagine Retail: What Can Decades of Innovation Do for Your Shopper Experience?


As a retailer, you understand the years of dedication it takes to run your operation with confidence and success. Even so, ever-changing shopper demands mean continuous, strategic fine-tuning.

The same is true for us at Vegetables by Bayer. Our innovative products and services span generations, and only get better through our partnerships across the value chain. Partnerships like the ones we have with our retailers — that focus on enhancing supply chain efficiency, setting new benchmarks in shopper satisfaction, and more. 

Explore how, together, we can grow the value of the fresh fruits and vegetables category through a dedicated partnership, and varieties that meet the needs of your consumers.


Melon Retail Overview

Build a stronger melon portfolio with year-round availability and consistent quality.

Tomato Retail Overview

Cater to the diverse needs of your shoppers and their every occasion, with innovative tomato offerings and inspiring flavors.

Melons in transit

Events & DEC Visits

We’re always ready to meet in person and discuss your needs, whether at our events or at the De Ruiter Experience Center, where we test and demonstrate hundreds of varieties, technologies, and new cultivation systems.

Fresh In-Store Vision

Let’s reimagine the shopper experience. Discover how our in-depth shopper research and strategies, which inspire our innovations, can also drive meaningful growth for your fresh produce category.

Ready to see how our innovation and insights can help you adapt to shopper trends and drive growth in your produce categories?

If you’re a retailer or preferred supplier needing high-quality produce more than 40 weeks per year, we’d love to work together with you to address your challenges.

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