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About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
Why De Ruiter strawberry varieties stand out
De Ruiter strawberry plants stand out for their excellent agronomic package and botanical attributes. They have been specifically bred to address the challenges of strawberry cultivation while delivering exceptional quality.
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Strawberry
Baya Solara
- Baya Solara is an early mid-season, high yielding Junebearing selection strawberry with very good fruit quality and high potential Class 1 yield. Berries are attractive with good firmness, consistent conical regular shape and good shelf-life.
Strawberry
Malling™ Vitality
- Malling™ Vitality is an early-mid season June-bearing strawberry with high potential of Class 1 yield (96%), providing a consistent fruit quality and good disease resistance against Powdery Mildew and Crown Rot. The berries are attractive and firm with uniform skin color and good size (average of 60% >35mm). Malling™ Vitality fruits offer good shelf-life performance.
Strawberry
Malling™ Champion
- Malling™ Champion is an early everbearing strawberry variety with very good fruit quality and high yield potential. It produces attractive, regular conic- shaped berries with very good skin and flesh firmness. The plant is robust yet compact with low vigor and fruit well presented on long trusses allowing for very easy harvesting. The peak harvest of this strawberry variety is in July.
Strawberry
Malling™ Supreme
- Malling™ Supreme is an everbearing strawberry variety with good Class 1 yield potential. Its medium-large sized fruit berries are glossy and attractive, pleasantly sweet and juicy, with a high Average Brix°. This variety begins production at the end of May, peaking around early August.
Strawberry
Malling™ Centenary
- Malling™ Centenary is a June-bearing strawberry variety with very good fruit quality and lower harvest cost potential, compared to the industry standard variety, in effect STR14. It produces firm and attractive berries with consistent conical regular shape, sweet flavor, good skin and flesh firmness, and good shelf life. Fruit size is large, with an average of 60 to 65% of berries produced being >35mm. This trait, combined with its upright plant habit, good fruit display and high % of Class 1 potential, allows for rapid harvesting (of maximum up to 40 kg/ hr) and reduced picking costs. Malling™ Centenary produces good plants suitable for glasshouse double cropping and protected outdoor production.
Strawberry
Malling™ Allure
- Malling™ Allure is a late season June-bearer strawberry with high potential of Class 1 yield, very good fruit quality and flavor. The plant is robust, vigorous, with an upright habit. The fruit is well presented to the picker and has similar characteristics to Malling™ Centenary, one of De Ruiter’s® top selling strawberry variety, in terms of fruit quality and presentation, with ºBrix levels averaging 8.7. Shelf life is good and makes Malling™ Allure suitable for retail marketing.
Strawberry
Malling™ Ace
- Malling™ Ace is an everbearer strawberry variety with high yield potential and with well-presented fruits making picking easy. The berries are conical, very uniform in shape and with consistent large size (av. 24g/fruit), sweet and juicy, with good flavor and a high average Brix° of 9.2. In production trials, yields have exceeded 2kg/plant, with a high Class 1 yield of over 90%. Being a mid-season variety, the production period starts in May with a second peak in August, however it has a consistent production curve allowing for continuous summer production. Malling™ Ace has Intermediate Resistance to crown rot.