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Retail
Fresh In-Store Vision
Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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Knowledge Centre
Taking action against ToBRFV
Learn more and get the latest news and information on ToBRFV from Vegetables by Bayer. -
About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
Meet our Strabella and Starbelina tomato varieties – our new glasshouse tomato varieties with Intermediate Resistance to ToBRFV.
In 2025, Vegetables by Bayer launched Strabella and Strabelina. Tomato varieties with Intermediate Resistance to ToBRFV.
Unique to these varieties is that the fruits are firmly attached to the vine, making them easy to package. Because they stay on the vine longer, the fruits can be presented to the buyer without plastic wrap. The fruits have short stems, giving them a very neat appearance.
Stay up to date about ToBRFV
Need more information?
HR = High Resistance. IR = Intermediate Resistance. To find out more about disease resistance and the applicable levels of disease resistance, visit www.worldseed.org, and view the “Definition of the Terms Describing the Reaction of Plants to Pests for the Vegetable Industry” paper in the Vegetable Resources section.