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Retail
Fresh In-Store Vision
Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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Knowledge centre
Taking action against ToBRFV
Learn more and get the latest news and information on ToBRFV from Vegetables by Bayer. -
About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
Whitex is part of our new Curdivex® range of caulifower.
Caulifowers in our Curdivex® range have 3 key attributes:
1.) the white curd,
2.) a diverse set of new genetics in our pipeline
3.) the ability to give the grower a more fexible harvest window.
Whitex matures in 72-78 days (UK & IE) and 70-75 days (Nordics & Baltics). Whitex has a vigorous and upright plant habit and produces a bright, white curd which is easy to see when mature. This easy to see curd helps with making harvest more effcient. Whitex also has excellent shelf life with the curd staying whiter for longer when compared to our current portfolio.