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Retail
Fresh In-Store Vision
Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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Knowledge centre
Taking action against ToBRFV
Learn more and get the latest news and information on ToBRFV from Vegetables by Bayer. -
About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
January 2016 marked the launch of our new broccoli ‘Titanium’ to the UK market. This variety has been very well received in trials in the 2014 and 2015 seasons and appeared as the focal point in our 2015 UK Brassica Open Days in October. From our trials ‘Titanium’ benefits from increased head weight, improved field holding and greater harvest uniformity while also benefitting from being easier to harvest than our current broccoli portfolio. The other potential benefit of the variety is an improved shelf life over that which is currently achieved from our commercial range. We hope that this trait can help to better manage peaks and troughs in production during the UK season. For further information on our new variety ‘Titanium’ please contact our sales team on customerservice.nordicbaltic@bayer.com or click here to be taken directly to the product page.