May 27, 2025
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About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
From Monday, June 2nd to Sunday, June 15th, 2025, it’s time for the annual celebrating of the excellence of British tomatoes during the Tomato Fortnight. At Bayer we will join this feast as it is a golden opportunity for our retailers to showcase the unparalleled flavours and exceptional quality of tomatoes grown on British soil.
Innovation at the heart of our approach
At Bayer, we never stop innovating. Our teams work tirelessly to develop varieties that are increasingly disease-resistant, more generous in yield, and offer exceptional taste profiles. This perpetual quest for excellence allows us to offer a diverse range of tomatoes in various colours, shapes, and flavours that will appeal to every palate. Throughout Tomato Fortnight, keep an eye out for British De Ruiter tomatoes. We will be enthusiastically joining this tomato-themed celebration.
Sustainable excellence: the British tomato story
British Tomato Fortnight is all about honouring the exceptional quality of locally grown tomatoes, which thrive in our country's unpredictable climate under the shelter of glasshouses. British tomato growers are also pioneers in sustainable practices, utilising techniques such as rainwater irrigation and bumblebee pollination to harmonize with nature, showcasing their commitment to eco-friendly cultivation methods.
For your customers: an unparalleled taste experience
British consumers are increasingly conscious of the origin and quality of their food. By highlighting our British tomatoes during this fortnight, you offer your customers:
- An explosion of authentic flavours - Our tomatoes ripen longer on the vine, developing incomparable aromas
- An eco-conscious choice - Reduced carbon footprint thanks to the significantly reduced food miles compared to imported varieties.
- Support for local agriculture - Strengthening the British economy
A British product worth celebrating
Did you know? British consumers consume approximately 500,000 tonnes of tomatoes annually, about 160 grams per person per week. That's equivalent to two British tomatoes weekly, or over 100 per year! About one-fifth of tomatoes consumed in the UK are locally grown.
Together, let's celebrate the British tomato and its incomparable taste, the result of a constant commitment to innovation and excellence.
Contact your Bayer representative today to discover how to maximize this opportunity for your store.
Contact your Bayer representative today to discover how to maximize this opportunity for your store.
