Seminis® Brand Launches New Seasoned Vegetables Campaign Honoring Field Proven Varieties Growers Trust

St. Louis, Mo. (February 17, 2026) —As vegetable growers face increasing uncertainty from shifting market conditions, economic pressures and variable growing conditions, Seminis® today announced the launch of its new Seasoned Vegetables Campaign, a celebration of the field-proven varieties that have delivered consistent, reliable performance for growers over time.

At the heart of the campaign is recognition of the growers who have built businesses and market reputations on these dependable varieties that have continued to experience exceptional yield potential, quality and harvestability for more than 8 to 10+ years in commercial production. These benchmark products have earned growers’ trust by delivering reliable results across countless locations, seasons and growing conditions, making Seminis Seeds a dependable choice when consistency matters most.

“Successful seasons are built on reliability, and that’s becoming harder to come by,” said Emily Standley, Communications Manager for Bayer Vegetable Seeds US/CAN. “The Seasoned Vegetables Campaign recognizes both the products and the collaborations that have stood the test of time. These products aren’t just part of our history; they remain a critical part of growers’ success today.”

While Seminis is widely known for bringing innovative, first-of-their-kind varieties to market, the Seasoned Vegetables Campaign acknowledges that innovation should also be viewed through a longer lens, highlighting products that have continued to be high-performing and consistent over time. Many of these seasoned varieties have become industry benchmarks, helping to support both grower profitability and consistent supply to markets year after year.

To formally recognize their longevity, each variety in the Clockwork Series is marked with a “Years Proven” designation, reinforcing each varietal’s successful track record and providing confidence with Seminis’ 150-year history. The varieties included meet a strict criterion, including long-term field performance, quality benchmarks, top commercial adoption and demonstrate reliability.

Seminis today introduced the Seasoned Vegetables Campaign to the industry during the American Seed Trade Association (ASTA) event in San Diego, offering growers and industry partners a first look at the initial campaign video, and the products the brand is honoring.

Varieties celebrated in this campaign include some long-standing Seminis favorites, such as:

• Huntington Peppers — 14 Years Field Proven

• Ironman Broccoli — 15 Years Field Proven

• Aristotle X3R Peppers — 16 Years Proven

• Obsession Sweet Corn  — 16 Years Proven

The Seasoned Vegetables Campaign underscores Seminis® brand’s ongoing commitment to grower success, demonstrating that meaningful innovation in agriculture isn’t always about what’s new, but also about what lasts. By continuing to invest in both next-generation innovation and field-proven reliability, Seminis remains focused on delivering the dependable seed growers need to keep delivering for their operations, markets and communities.

For more information, go to https://www.vegetables.bayer.com/us/en-us/about/seasoned-vegetables.html.

About Seminis

Seminis® Brand is committed to providing innovative solutions for every generation to help sustain our growing world. For over 150 years, the Seminis® legacy has focused on producing the best vegetable seed varieties for growers to use in farming operations around the world. We are proud to support our grower partners by continuously developing new seed varieties through our global research and development team and specialty breeders, and by providing ongoing agronomic solutions to unique farming challenges. Together with our growers, we are passionate about bringing high-quality, nutritious produce to ensure a balanced plate for our global community.  Seminis® is one of the seed brands with the Vegetable Seeds business of Bayer’s Crop Science division. For more information about Seminis® seed, visit www.vegetables.bayer.com.

Contact for inquiries (Seminis):

Augustine Agency
PR@AugustineAgency.com

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