FULLRED

Whether they realize it or not, today’s savvy shoppers are looking for more than just taste when they choose a tomato. And without an opportunity to sample products in store, consumers look to color as a signal for quality.

From surface to center, De Ruiter’s® FULLRED series of tomato varieties deliver consistent crimson-red color that looks as good as the tomato tastes. This FULLRED color is featured in several De Ruiter® varieties that will keep consumers coming back for more.

Bold, brilliant color means low risk + high reward through the entire supply chain.

Consumers believe fruit tastes good when it looks good. Here’s why you should, too:

• FULLRED’s vibrant internal and external color maximizes visual appetite appeal without sacrificing yield.
  • For growers and processors, these varieties offer a premium retail position without requiring extra effort applied to color.
  • For retailers, red color is more attractive to consumers, inspiring repeat purchases and avoiding potential turnover.

• De Ruiter offers more varieties featuring this color than any competitor.
  • Our broad portfolio of tomatoes showcases this FULLRED color prominently on a large number of varieties. 
  • This trait will be used in even more of our North American tomato portfolio in the coming years.

In December 2020, more than 70% of consumers in a small sample study found FULLRED varieties visually more flavorful and juicy with an increased likelihood of purchase.

• Available in: United States / Canada
  • DRTH1025*
• Available in: Europe / Asia / Pacific
  • Complice
  • Confiance
  • Flavance
  • Proudesse
  • Damaress*
• Available Across the Globe:
  • Inspired
  • Marinice
  • Bountice
  • DRTH1027*
  • DRTH5024*

*Experimental designation. Experimental/precommercial varieties are being shown/described for demonstration purposes only and are not being offered for sale.