Collaborations in the Vegetable Industry

Produce Marketing Association

Produce Marketing Association’s Emerging Leaders Program (ELP)

Everyday, companies in the produce industry are faced with many business issues that are key to their survival. None of these are more important, nor challenging, than finding, developing and retaining top talent. With the goal of ensuring a continued pipeline of qualified and capable leaders, PMA Foundation, in partnership with the prestigious Thunderbird School of Global Management, a unit of the Arizona State University Knowledge Enterprise, designed the Emerging Leaders Program to prepare high potential leaders to embrace increasing levels of responsibility and ready them for the challenges and the opportunities that they will face.

Produce Marketing Association’s Gold Circle Campaign for Food Safety

We feel strongly in developing people who are passionate about agriculture and the produce industry. For this reason, we are the premier sponsor of this multifaceted and rigorous program prepares high potential leaders from all segments of the global produce and floral supply chain, to embrace increasing levels of responsibility and handle both challenges and opportunities inherent in future leadership roles within the industry.

Food safety affects every consumer. So we have made the decision to invest in the future of our communities and the world we live in by supporting the Produce Marketing Association’s Gold Circle Campaign for Food Safety. PMA’s Gold Circle Campaign funds critical research and education to strengthen global food safety and consumer confidence in fresh produce. It also supports industry efforts to develop solutions that prevent, or lessen the impact of, a food safety crisis.

This is important work, and we wanted to play a leading role. Through the Gold Circle Campaign, we have joined other industry leaders to work towards a common goal—safe and healthy food on consumers’ plates. By supporting the Gold Circle Campaign, we’re helping to improve food safety along every link of the produce supply chain—from crops in the field to produce on supermarket displays. When consumers have confidence in the fresh fruits and vegetables they bring home to their kitchens, we all benefit. To learn more about PMA’s Gold Circle Campaign, please visit

More About PMA

The Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption.

PMA’s Mission

To connect, inform and deliver industry solutions that enhance members’ prosperity. 

PMA Foundations Mission

To attract, develop and retain talent for the global produce and floral industry.

PMA/PMA Foundation Vision

PMA and its Foundation will educate, inspire and lead the produce community worldwide.

The PMA organization provides insight and accessibility to topics and information professionals in the produce industry can use to make decisions and become smarter about operating their business. The topics range from consumer preferences to talent management.

This organization also has four key value areas that align with current and future needs of its members and the strategic plan for the future:

Global Connections

We’re growing our community in the U.S. and around the world, connecting you to more opportunities to increase your business. We’re linking you to new contacts, new markets and the business and consumer trends and insights you need, whether you are in Salinas or Sydney, Santiago or Shanghai.

Science &Technology

We’re working to translate innovations in science and technology into practical, “real-world” solutions you can apply to your business.

Industry Talent

The PMA Foundation for Industry Talent works to attract, develop and retain talent for our members worldwide—the talent you need to continue innovating and driving consumer demand.

Issue Leadership

We have a sharper focus on issues impacting our industry and your business.

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