British Tomato Fortnight 2026

From Monday, June 1st to Sunday, June 14th, 2026, it's time to celebrate the excellence of British tomatoes during Tomato Fortnight. At Bayer, we are excited to participate in this event, providing a fantastic opportunity for our retailers to highlight the unmatched flavours and exceptional quality of tomatoes cultivated on British soil.

Innovation at the Core of Our Mission
At Bayer, innovation is our driving force. Our dedicated teams work diligently to develop tomato varieties that are increasingly disease-resistant, higher yielding, and boast exceptional taste profiles. This ongoing pursuit of excellence enables us to offer a diverse selection of tomatoes in a variety of colours, shapes, and flavours to satisfy every palate. Throughout Tomato Fortnight, be sure to look out for British De Ruiter tomatoes as we enthusiastically join in the celebration of all things tomato.

Sustainable Excellence: The Story of British Tomatoes
British Tomato Fortnight is dedicated to honouring the remarkable quality of locally grown tomatoes, which flourish in our country's unpredictable climate, often nurtured within glasshouses. British tomato growers are also leaders in sustainable practices, employing techniques such as rainwater irrigation and bumblebee pollination to work in harmony with nature, showcasing their commitment to eco-friendly cultivation.

For Your Customers: An Unmatched Taste Experience

Today’s British consumers are increasingly mindful of the origin and quality of their food. By promoting our British tomatoes during this fortnight, you can offer your customers:

• A Burst of Authentic Flavors:
  Our tomatoes are allowed to ripen longer on the vine, developing unparalleled aromas.
• An Eco-Conscious Choice:
  A reduced carbon footprint due to significantly lower food miles compared to imported varieties.
• Support for Local Agriculture:
  Helping to strengthen the British economy.

A British Product Worth Celebrating
Did you know? British consumers enjoy approximately 500,000 tonnes of tomatoes annually, averaging about 160 grams per person per week. That’s roughly two British tomatoes each week, or over 100 per year! Remarkably, about one-fifth of the tomatoes consumed in the UK are locally grown.

Together, let’s celebrate the British tomato and its exceptional taste, a testament to our unwavering commitment to innovation and excellence.